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精品酒店未来在广东发展空间巨大
来源:南宁唯德酒店用品公司 阅读次数:626 发布时间:2018-3-22 12:31:56
 

铂涛酒店集?#29260;?#19979;高尚生活事业?#28023;↙ifestyle Lab)近日在广州举办德国亚美隆(Ameron)酒店品牌介绍会。据悉,亚美隆为德国著名酒店集团Althoff Hotel Collection旗下面向商务及休?#26032;?#34892;者的高端酒店品牌,拥有简约摩登的设?#21697;?#26684;。2016年,Althoff与铂涛集团签订战略合作协议,作为Lifestyle Lab的品牌之一在中国及东南亚地区开展酒店项目。目前亚美隆在中国有6个项目在积极洽谈中,包括上海、广州、昆明、黑龙江亚布力?#26696;?#24030;。借活动之机,针对亚美隆品牌的个性化特色及在竞争激?#19994;?#20013;国星级酒店市场中的生存之道等话题,羊城晚报记者对Lifestyle Lab首席执行官Walter Junger进行了独家专访——羊城晚报:简要阐释一下亚美隆品牌的三大哲学?您认为德国的酒店品牌是否有德国人性格的体现?


Walter Junger:热情好客、艺术生活方式和精致餐饮是亚美隆酒店的三大品牌哲学。作为一个年轻的酒店品牌,亚美隆为宾客提供优越的地理位置和考究的室内设计。亚美隆的文化具备了世界一流的德国品牌的特点,并将德国人的性格完美诠释出来——可靠、严谨、高质、高效率等。


羊城晚报?#22909;?#21521;商务及休?#26032;?#34892;者的高端酒店品牌应具备哪些要素?能否具体描述一下亚美隆品牌的目标群体特征?在中国,哪一类人群会对该品牌产生兴趣?


Walter Junger?#22909;?#21521;商务及休?#26032;?#34892;者的高端品牌首先要具备便捷的地理位置,以方便客人。对商务客人来说,智能设施及服务也尤为重要。


我们将亚美隆的宾客称为“smart customer”即拥有智慧的商务旅客。他们期待一个设?#21697;?#26684;高端简约、气氛轻松?#21335;执?#37202;店,能够提供专业、高效的服务以及便捷的商务设施。同时,亚美隆也面向对生活充满热情、愿意探索当地的休闲游客和期待寻找精致餐厅、品尝地道料理包括在酒店内获得非凡餐饮体验的美食爱好者。目前,中国拥有众多智慧的商务旅?#22270;?#32654;食爱好者。


羊城晚报:如何看待国际高端酒店品牌在广东的发展前景?亚美隆接下来在中国有哪些具体的扩张计划?
Walter Junger:广东地区特别是广州已遍布国际知名酒店集团及品牌的脚印,但精品酒店细?#36136;?#22330;可以?#31561;?#26159;空白。个性化的服务及产品还将有很大的发展空间,我们对广东地区的发展前景很乐观。亚美隆作为铂涛Lifestyle Lab(高端品牌)的一员,很?#24615;?#24378;对时?#24515;?#36731;城市游客的吸引力的潜力。


羊城晚报:在高端酒店同质化的今天,如何帮助顾客建立对于某一个酒店品牌的?#39029;?#24230;?
Walter Junger:中国拥有众多的国际酒店品牌,想在这样的环境中脱颖而出、建立酒店的品牌?#39029;?#24230;,一定要摆脱标准化的固有模式,亚美隆将艺术和生活方式相结合,打造一个艺术的生活空间,同时有自己的员工培训学?#28023;?#24182;?#28304;?#25215;自阿尔索夫酒店集团的米其?#20013;?#32423;美食作为亮点,这些都有助于树立品牌?#39029;?#24230;。


羊城晚报:中国客人最看重高星级酒店的哪些设施及服务?#30475;?#28040;?#20005;?#24815;来说,中国客人与其他国家客人最大的不同是什么?#31354;?#23545;酒店来说有何特殊挑战?


Walter Junger:随着中国酒店业市场竞争的加剧,中国?#21335;颜?#23545;高星级酒店的要求也越来越严苛——千篇一律的大理石及水晶吊灯等奢华的装?#25105;?#28385;足不了他们的要求,酒店的服务越来越被重视,宾?#36879;?#24819;体验更多的当地文化艺术,享受贴心及智能、高效的服务。可以说,中国客人的酒店消?#20005;?#24815;越来越国际化,其水准要求甚?#28872;?#36229;过很多国家。


酒店品牌想要吸引中国客人,必须了解他们的生活习惯、消?#20005;?#24815;,做到“接地气”。在中国,一个值得关注的信号是,微信、支付宝等便捷支付方式已经融入人们的日常生活,出门可以不用?#20204;?#21253;,因此酒店的预定方式也发生变化,从之前的电脑和网?#37202;教?#36807;渡到手机App,包括微信预定。

 
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