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欲借改造春风,单体酒店亟需换颜升级
来源:南宁唯德酒店用品公司 阅读次数:481 发布时间:2018-3-22 11:41:21
 

   2017旅游热升温,酒店业或将迎来又一次跨越式发展?
     今年的两会,无疑为包括酒店业在内的整个旅游行业,带来了不少新的刺激。

     3月5日,李克强总理代表国务院作政府工作报告时提到,落实带薪休假制度,加强旅游交通、景区景点、自驾车营地等设施建设,规范旅游市场秩序,迎接正在兴起的大众旅游时代。

     而全国人大代表黄细花,更提出了探索试行“每月一个黄金周”休假模式的建议。

     每年的两会都是中国经济民生发展的风向标。国家政策的利好,的确有助于大力推动与旅游息息相关的酒店业发展。

     但是,作为酒店投资人,要想顺利借助这股“东风”,还必须看清楚并把握住消?#39068;叩南?#36153;观念和消费需求。

追求个性化,也要品质感

     众所周知,现在?#21335;颜?#23545;于标准划一的同质化经济型酒店,是越来越不感冒了;反观市面?#26174;?#33829;的大量各类单体酒店,可谓是各具特色,然而消?#39068;?#21364;同样意兴阑珊。这让许多单体酒店投资人倍感压力,又百思不得其解。

     据调查,消?#39068;?#23545;这些单体酒店的普遍评价是管理、服务跟不上,无论是服务速度还是服务态度,都缺乏品质感。他们都希望酒店既有个性化的特色,又能提供像连锁品牌那样高效快捷、亲切温馨的服务品质。

讲究便捷性,更要够可靠

     消?#39068;?#23545;服务品质的这些需求,其实是从预订酒店那一刻便已经开始。移动端消费能让消?#39068;?#20415;捷实现酒店的预订和房费的支付,但由于开发、推广、管理、维护一整套自有的移动互联网?#25945;ǎ?#38656;要付出极大的人力、财力和精力作为代价,所以绝大部分的单体酒店都无法自建?#25945;ǎ?#32780;是仅以OTA为依附。

     据了解,由于OTA和酒店各自利益的问题,不时会导致各种各样?#21335;?#36153;纠纷发生,进一步降低了消?#39068;?#23545;单体酒店的信任和兴趣。

     综上所述,单体酒店很难依靠自身的能力去满足消?#39068;?#30340;需求,向外寻求帮助也是必由之路。据悉,其实早在一年前,素?#28304;?#26032;影响力著称的铂涛集团,就已经率先发布了全新的轻标准、个性化连锁酒店品牌——派酒店,发掘存量市场的改造价值风口,为各类在营的单体酒店提供快速又定制的改造方案,再加上铂涛集团丰富的运营经验,以及成熟的互联网渠道和8000多万铂?#20301;?#20250;员体系,既为消?#39068;?#25552;供了有品质的个性化住宿体验,又为单体酒店开辟了可轻松、迅速升值的捷径。


     据介绍,3月14日(3.14,圆周率π)正好是铂涛旗下品牌---派酒店发布一周年的纪念日,派酒店正以每2天一家店的速度发展,截至目前,派酒店在全国已签约近180家,开业近90家。

     铂涛集团是中国最具创新影响力的企业之一,专注于体验消费领域,业务涵盖酒店、公寓、咖啡连锁、艺术品公益?#25945;ǎ?#39640;端定制旅行社等,也是中国拥有酒店品牌最多的企业。

     目前,铂涛旗下拥有22个品牌,8000万会员,超3700家门店,覆盖全国300多个城市,业务扩张至东南亚、?#20998;蕖?#38750;洲等海外市场。

 
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