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欲借改造春風,單體酒店亟需換顏升級
來源:南寧唯德酒店用品公司 閱讀次數:379 發布時間:2018-3-22 11:41:21
 

   2017旅游熱升溫,酒店業或將迎來又一次跨越式發展?
     今年的兩會,無疑為包括酒店業在內的整個旅游行業,帶來了不少新的刺激。

     3月5日,李克強總理代表國務院作政府工作報告時提到,落實帶薪休假制度,加強旅游交通、景區景點、自駕車營地等設施建設,規范旅游市場秩序,迎接正在興起的大眾旅游時代。

     而全國人大代表黃細花,更提出了探索試行“每月一個黃金周”休假模式的建議。

     每年的兩會都是中國經濟民生發展的風向標。國家政策的利好,的確有助于大力推動與旅游息息相關的酒店業發展。

     但是,作為酒店投資人,要想順利借助這股“東風”,還必須看清楚并把握住消費者的消費觀念和消費需求。

追求個性化,也要品質感

     眾所周知,現在的消費者對于標準劃一的同質化經濟型酒店,是越來越不感冒了;反觀市面上在營的大量各類單體酒店,可謂是各具特色,然而消費者卻同樣意興闌珊。這讓許多單體酒店投資人倍感壓力,又百思不得其解。

     據調查,消費者對這些單體酒店的普遍評價是管理、服務跟不上,無論是服務速度還是服務態度,都缺乏品質感。他們都希望酒店既有個性化的特色,又能提供像連鎖品牌那樣高效快捷、親切溫馨的服務品質。

講究便捷性,更要夠可靠

     消費者對服務品質的這些需求,其實是從預訂酒店那一刻便已經開始。移動端消費能讓消費者便捷實現酒店的預訂和房費的支付,但由于開發、推廣、管理、維護一整套自有的移動互聯網平臺,需要付出極大的人力、財力和精力作為代價,所以絕大部分的單體酒店都無法自建平臺,而是僅以OTA為依附。

     據了解,由于OTA和酒店各自利益的問題,不時會導致各種各樣的消費糾紛發生,進一步降低了消費者對單體酒店的信任和興趣。

     綜上所述,單體酒店很難依靠自身的能力去滿足消費者的需求,向外尋求幫助也是必由之路。據悉,其實早在一年前,素以創新影響力著稱的鉑濤集團,就已經率先發布了全新的輕標準、個性化連鎖酒店品牌——派酒店,發掘存量市場的改造價值風口,為各類在營的單體酒店提供快速又定制的改造方案,再加上鉑濤集團豐富的運營經驗,以及成熟的互聯網渠道和8000多萬鉑濤會會員體系,既為消費者提供了有品質的個性化住宿體驗,又為單體酒店開辟了可輕松、迅速升值的捷徑。


     據介紹,3月14日(3.14,圓周率π)正好是鉑濤旗下品牌---派酒店發布一周年的紀念日,派酒店正以每2天一家店的速度發展,截至目前,派酒店在全國已簽約近180家,開業近90家。

     鉑濤集團是中國最具創新影響力的企業之一,專注于體驗消費領域,業務涵蓋酒店、公寓、咖啡連鎖、藝術品公益平臺,高端定制旅行社等,也是中國擁有酒店品牌最多的企業。

     目前,鉑濤旗下擁有22個品牌,8000萬會員,超3700家門店,覆蓋全國300多個城市,業務擴張至東南亞、歐洲、非洲等海外市場。

 
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