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東南亞投資市場持續升溫 派酒店加速布局印尼市場
來源:南寧唯德酒店用品公司 閱讀次數:372 發布時間:2018-3-22 11:40:55
 

 鉑濤集團旗下品牌派酒店自成立后發展迅猛,僅一年多時間在國內簽約超過200家,開業已突破123家。據了解,下半年,派酒店將發力東南亞印尼市場的開發。

       受到多個利好因素影響,東南亞成為簽證最便利、性價比最高的出境旅游區域之一。印尼擁有豐富的自然資源和蓬勃發展的國內市場,吸引了大批外國投資者進軍這個東南亞規模最大、發展最快的消費市場。近年,越來越多的游客選擇印尼成為他們的度假目的地,預計2016年到印尼旅游的客人將比去年大幅增長,眾多投資者也看重印尼這深具發展潛力和投資先機的旅游度假市場。

       印尼住宿市場目前存在兩大迫切的需求:一是印尼年輕人對經濟型酒店的需求再日益增長,二是國際及國內游客期望新穎的和具有獨特體驗的度假需求。因此,派酒店的正式引進將是一個很好的解決辦法,同時也能為眾多旅游者帶來更多的個性化住宿選擇。

       目前,鉑濤旗下的輕標準、個性化品牌--派酒店,以植入品牌VI,快速改造、盈利收益明顯等優點,備受國內投資者深受好評。契合本年度印尼市場高效集中利用現有資源,集中開發的營銷策略,派酒店今年除了加速推進中國內地市場加盟外,下半年正式吹響了拓展印尼市場的號角。
 


       回顧派酒店的發展歷程,自2015年6月第一家門店開業以來,截止至今年6月,僅一年時間國內已經正式簽約突破200家,開業已達123家,開拓迅猛,備受投資者青睞。派酒店擅長以整合的方式進行品牌的植入、消費者體驗提升和統一標準化、規范化管理,既充分發揮原有單體酒店的個性化優勢,也是投資商期望的低投入高回報的有力保障。
 

 
       據悉,鉑濤集團海外事業部及派酒店團隊將針對印尼市場的拓展,優化了更符合當地市場情況的酒店定位和產品,讓投資者享有鉑濤集團的品牌優勢和龐大的8000萬會員體系,快速感受輕標準加盟投資收益,同時,力爭將派酒店個性化、高性價比、優質的住宿體驗等優勢帶給更多的消費者。消費者所期待的在印尼有更多的住宿選擇和驚喜將指日可待。

 
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